Analytixen Contact

Find out why your numbers don’t match.

Analytixen sets up and repairs analytics for online businesses: GA4, Google Tag Manager, consent mode, server-side tagging and the reports built on top. When your ads, your analytics and your shop disagree about yesterday’s sales, we trace where the data goes missing and fix it.

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Purchases per day recorded in GA4 Purchases hold around 200 a day, drop by roughly 40 percent for two weeks after a consent banner update stops the purchase tag from firing, then recover once the tag is fixed. 0 100 200 300 Week 1 Week 3 Week 5 Week 7 Week 9 Consent banner update: purchase tag stops firing Tag fixed, fires after consent
  1. Week 5: a consent banner update stops the purchase tag from firing.
  2. Week 7: the tag is fixed and fires after consent.
Purchases per day recorded in GA4. Example data.

What we do

Tracking audits
A review of your tags, events and consent setup against what your shop actually records. You get a list of what’s broken, what’s counted twice and what to fix first.
GA4 and Tag Manager setup
Event tracking for purchases, leads and the actions that matter to you, documented so your team can maintain it.
Consent mode and server-side tagging
Measurement that works with cookie consent instead of against it, and keeps working as browsers block more scripts.
Reporting
Dashboards in Looker Studio or BigQuery that answer the questions you ask every Monday, built on data you can check.

How a project runs

  1. Audit

    We compare your analytics with your orders and ad platforms and write down every gap.

  2. Fix

    We correct the tracking, test it, and check that the numbers line up afterwards.

  3. Hand over

    You get documentation of every tag and event, and a walkthrough for whoever maintains it next.

Tell us what’s not adding up.

Send a short description of your setup and which numbers disagree. We reply by email.

Prefer email? Write to [email protected].